Over the years, I’ve created beauty work that goes beyond surface level, work that actually connects. With a mix of insight, cultural awareness, and straight up honesty, I help brands show up in ways that feel real, relevant, and genuinely empowering. I’ve turned ChapStick into a skincare brand, led Jergens’ first global launch, branded Elizabeth Arden’s newest retinol capsule as the #smartestretinol, and most recently positioned Tula as effortless skincare partnering with the queen of bed rot. Here are a few highlights: