As Bridge Executive Creative Director, I worked between the client side at Hilton Creative Studio and the agency side at Chiat NY/LA.

In this newly created role, I was responsible for keeping the tone, humor, photography, and design of the For the Stay campaign consistent across markets. The biggest project: rethinking a 100-year-old brand identity for a Gen Z audience across every touchpoint from the key card to Paris’s F1 bodysuit.